Market Trends

Four Keywords for Global Paper Packaging in 2026: Sustainability, Automation, Smart Materials, and Raw Material Volatility

An analysis of the four keywords shaping the global paper packaging market in 2026, and how sustainability, automation, smart materials, and raw material volatility are reshaping the industry together.

Naphtha price surge and transition to paper packaging

Naphtha Prices Double: Paper Packaging Pushes Out Plastic Film

As naphtha prices more than doubled due to the 2026 Middle East war, plastic film packaging costs rose by more than 40%. Paper companies such as Hansol Paper and Moorim Paper are launching paper-based alternatives, while Coupang and CJ Logistics are accelerating the shift away from plastic film.