AI-generated conceptual image: Unbranded reusable shipping cases stacked securely on a workbench; not an operating New ERA collection point

New ERA's shared e-commerce return network is an initiative—not yet a live service

New ERA says European reuse operators will work on shared returns, digital identifiers and a deployment roadmap. The announcement does not establish that a parcel can already be returned across operators.

October 13, 2026 · PackingMaster
2025 Global Packaging Industry in Review

2025 Global Packaging Industry in Review

The global packaging market reached $1.28 trillion in 2025. Three keywords defined the year: EU PPWR enforcement, surging e-commerce demand, and the push for recycled fiber content.

April 26, 2026 · PackingMaster