
FTC Green Guides for Paper Packaging Claims: What to Check Before Saying ‘Recyclable’
A practical guide to reviewing recyclable, eco-friendly, and sustainability claims on paper packaging for the US market under the FTC Green Guides framework.

A practical guide to reviewing recyclable, eco-friendly, and sustainability claims on paper packaging for the US market under the FTC Green Guides framework.

A practical B2B guide to how the EU Deforestation Regulation can connect with paper and pulp based packaging, focusing on origin data, fibre source records and supplier traceability.

Smurfit Westrock (NYSE: SW), formed in July 2024 through the merger of Smurfit Kappa and WestRock, is the world’s largest containerboard and paper-packaging company, with 23M short tons of annual mill capacity and 63 paper mills across 40 countries. This guide covers the company profile, the two legacy groups behind it, the main containerboard grades, the first year of post-merger integration, and what the Korean paper-packaging industry should take away.

In the global paper packaging market in 2026, the key issue is no longer the environmental claim itself but sustainability that can be proven with data and documents. This article summarizes FSC, recyclability assessment, high-barrier paper materials, and smart packaging trends.

As naphtha prices more than doubled due to the 2026 Middle East war, plastic film packaging costs rose by more than 40%. Paper companies such as Hansol Paper and Moorim Paper are launching paper-based alternatives, while Coupang and CJ Logistics are accelerating the shift away from plastic film.

The global paper packaging market is projected to expand from roughly USD 480 billion in 2026 to about USD 600 billion by 2031. Asia Pacific remains the largest regional engine of growth, anchored by China, India, and Southeast Asia.

International Paper announced on April 16, 2026, its $360 million acquisition of NORPAC (North Pacific Paper Company), a Washington State containerboard mill. The deal strengthens IP’s West Coast footprint and accelerates the shift to lightweight recycled containerboard. We analyze what this means for North American market dynamics and Korea’s paper packaging sector.